Once I saw this, all I could say and think was, "Damn, Gemini is hot!" She's the latest Volcom girl, fronting their new campaign for Spring/Summer 2010. Gemini wants you to be an independent power diva, just like her. Volcom is creating a new image for themselves though her:
With a collection of strong vibrant prints, styles, and shapes, Gemini Leasure—an alien femme-bot from outer space—takes on the world in the season’s hottest bathing suits, cropped tops and short shorts in Five Speed Fever.
While Volcom is usually thought to be the ultimate surf and skate brand, Five Speed Fever serves as an inspiration for a new Volcom girl: downtown, sexy girl-on-the-go, whether she be on the run from secret agents, staying cool during hot summer days in the city or rocking out at a concert in the LES.
I always though of Volcom as being a little bit too surfer/skater for me, so I'm thrilled for this new season of a new Volcom. Gemini is getting to my head! I don't mind. :)